B
Bachelor’s degree
- Length
- 120 credit hours, normally 40 courses of three credit hours, including a graduation project.
- Entry
- A secondary school certificate or its equivalent, and documented work experience in the field.
- Status
- In preparation
- Levels
- Bachelor's · Master's
- Credit hours
- 120 / 36
- Delivery
- Fully online
- Experience
- Assessed course by course
- Status
- In preparation
Overview
About the program
For sales and marketing professionals who want a structured command of their field. You study how customers decide, how markets are researched, and how brands are built and measured.
The Marketing program is designed for people who already work in the field. It covers consumer behavior, market research, brand management, digital marketing, sales management, and ends with marketing strategy.
Like every Madison program, it is built for working adults. Courses you already master through your work are tested and recorded with a grade; the rest you study online, at your own pace, with tasks carried out in your own workplace.
In preparation. This program is not open for enrollment yet. It opens when its curriculum and courses are in place on the learning platform.
Outcomes
What you will be able to do
- 01Consumer behaviorExplain the core ideas of consumer behavior and use them to read real situations at work.
- 02Market researchAnalyse a real problem in market research and recommend a course of action backed by evidence.
- 03Brand managementApply the methods of brand management in your own organization and measure the result.
- 04Digital marketingPlan and lead work in digital marketing, and document your decisions to a professional standard.
- 05Sales managementEvaluate current practice in sales management against recognised standards and propose improvements.
- 06Marketing strategyAdvise colleagues and managers on marketing strategy in clear, well-structured writing.
Curriculum
What you will study
The main areas of the curriculum. Your personal study plan lists the exact courses, their credit hours and those you may claim through assessment.
- 01Consumer behaviorWhy customers buy: motivation, perception, attitudes and the decision journey.Core area
- 02Market researchDesigning surveys and interviews, sampling, and turning data into marketing insight.Core area
- 03Brand managementBuilding brand identity and value, and protecting it across every channel.Core area
- 04Digital marketingSearch, social, content and email marketing, and how to measure each one.Core area
- 05Sales managementBuilding and leading a sales team, setting targets and managing key accounts.Core area
- 06Marketing strategyChoosing markets and competitive position, and writing a marketing plan with clear measures.Core area
Levels
Levels, length and entry
M
Master’s degree
- Length
- 36 credit hours, 12 courses, including an applied project drawn from your own workplace.
- Entry
- A bachelor’s degree or its equivalent, and professional experience related to the program.
- Status
- In preparation
Your experience
How your experience counts
- 01
Send your record
Your CV, certificates and evidence of work are mapped to the courses of this program.
- 02
Sit the course tests
Each course you claim is tested on its own. A pass is recorded on your transcript with its grade.
- 03
Study the rest
The remaining courses become your personal plan, with an expected end date in writing.
Professional titles
The field, by title
Beside the degree, this field is planned as a professional credential, with the title written before it. A title is not a degree. How titles work.
- 01Expert in MarketingFor people who have practiced Marketing for years and want their competence assessed and recorded.
- 02Consultant in MarketingFor experienced people who advise organizations on Marketing.
- 03Trainer in MarketingFor experienced people who teach or coach others in Marketing at work.
- 04Diploma in MarketingA focused credential in Marketing, based on assessed knowledge and evidence of practice.
In preparation. No title is open yet; the requirements are published when it opens.
Careers
Where this program is used
- Marketing manager
- Brand manager
- Digital marketing specialist
- Sales manager
Roles this program relates to. A degree supports a career; it does not guarantee a position, and each employer sets its own requirements.