B
Bachelor’s degree
- Length
- 120 credit hours, normally 40 courses of three credit hours, including a graduation project.
- Entry
- A secondary school certificate or its equivalent, and documented work experience in the field.
- Status
- In preparation
- Levels
- Bachelor's · Master's
- Credit hours
- 120 / 36
- Delivery
- Fully online
- Experience
- Assessed course by course
- Status
- In preparation
Overview
About the program
For marketers, sales staff and store owners who already sell or advertise online. You study the channels, the numbers behind them and how an online store is run.
The Digital Marketing and E-Commerce program is designed for people who already work in the field. It covers digital marketing strategy, search and social media advertising, content and email marketing, E-commerce operations, marketing analytics, and ends with customer experience.
Like every Madison program, it is built for working adults. Courses you already master through your work are tested and recorded with a grade; the rest you study online, at your own pace, with tasks carried out in your own workplace.
In preparation. This program is not open for enrollment yet. It opens when its curriculum and courses are in place on the learning platform.
Outcomes
What you will be able to do
- 01Digital marketing strategyExplain the core ideas of digital marketing strategy and use them to read real situations at work.
- 02Search and social media advertisingAnalyse a real problem in search and social media advertising and recommend a course of action backed by evidence.
- 03Content and email marketingApply the methods of content and email marketing in your own organization and measure the result.
- 04E-commerce operationsPlan and lead work in E-commerce operations, and document your decisions to a professional standard.
- 05Marketing analyticsEvaluate current practice in marketing analytics against recognised standards and propose improvements.
- 06Customer experienceAdvise colleagues and managers on customer experience in clear, well-structured writing.
Curriculum
What you will study
The main areas of the curriculum. Your personal study plan lists the exact courses, their credit hours and those you may claim through assessment.
- 01Digital marketing strategySetting digital objectives, choosing channels and building an integrated plan.Core area
- 02Search and social media advertisingPaid search and social campaigns: targeting, bidding, creative and testing.Core area
- 03Content and email marketingPlanning content, writing for each channel and building email programs that convert.Core area
- 04E-commerce operationsRunning an online store: catalogue, payments, fulfilment and returns.Core area
- 05Marketing analyticsTracking, attribution and dashboards that show what marketing actually achieves.Core area
- 06Customer experienceMapping the customer journey and improving every point of contact.Core area
Levels
Levels, length and entry
M
Master’s degree
- Length
- 36 credit hours, 12 courses, including an applied project drawn from your own workplace.
- Entry
- A bachelor’s degree or its equivalent, and professional experience related to the program.
- Status
- In preparation
Your experience
How your experience counts
- 01
Send your record
Your CV, certificates and evidence of work are mapped to the courses of this program.
- 02
Sit the course tests
Each course you claim is tested on its own. A pass is recorded on your transcript with its grade.
- 03
Study the rest
The remaining courses become your personal plan, with an expected end date in writing.
Professional titles
The field, by title
Beside the degree, this field is planned as a professional credential, with the title written before it. A title is not a degree. How titles work.
- 01Expert in Digital Marketing and E-CommerceFor people who have practiced Digital Marketing and E-Commerce for years and want their competence assessed and recorded.
- 02Consultant in Digital Marketing and E-CommerceFor experienced people who advise organizations on Digital Marketing and E-Commerce.
- 03Trainer in Digital Marketing and E-CommerceFor experienced people who teach or coach others in Digital Marketing and E-Commerce at work.
- 04Diploma in Digital Marketing and E-CommerceA focused credential in Digital Marketing and E-Commerce, based on assessed knowledge and evidence of practice.
In preparation. No title is open yet; the requirements are published when it opens.
Careers
Where this program is used
- Digital marketing manager
- E-commerce manager
- Performance marketing specialist
- Online store owner
Roles this program relates to. A degree supports a career; it does not guarantee a position, and each employer sets its own requirements.