M
Master’s degree
- Length
- 36 credit hours, 12 courses, including an applied project drawn from your own workplace.
- Entry
- A bachelor’s degree or its equivalent, and professional experience related to the program.
- Status
- In preparation
- Levels
- Master's
- Credit hours
- 36
- Delivery
- Fully online
- Experience
- Assessed course by course
- Status
- In preparation
Overview
About the program
For communication, public relations and marketing staff. You study audiences, messages, media and how to measure whether communication worked.
The Strategic Communication program is designed for people who already work in the field. It covers communication strategy, public relations, corporate and crisis communication, audience research, digital and social media, and ends with communication ethics and law.
Like every Madison program, it is built for working adults. Courses you already master through your work are tested and recorded with a grade; the rest you study online, at your own pace, with tasks carried out in your own workplace.
In preparation. This program is not open for enrollment yet. It opens when its curriculum and courses are in place on the learning platform.
Outcomes
What you will be able to do
- 01Communication strategyExplain the core ideas of communication strategy and use them to read real situations at work.
- 02Public relationsAnalyse a real problem in public relations and recommend a course of action backed by evidence.
- 03Corporate and crisis communicationApply the methods of corporate and crisis communication in your own organization and measure the result.
- 04Audience researchPlan and lead work in audience research, and document your decisions to a professional standard.
- 05Digital and social mediaEvaluate current practice in digital and social media against recognised standards and propose improvements.
- 06Communication ethics and lawAdvise colleagues and managers on communication ethics and law in clear, well-structured writing.
Curriculum
What you will study
The main areas of the curriculum. Your personal study plan lists the exact courses, their credit hours and those you may claim through assessment.
- 01Communication strategySetting communication objectives, mapping audiences and building a plan with measures.Core area
- 02Public relationsBuilding relationships with the public, media and stakeholders.Core area
- 03Corporate and crisis communicationReputation, internal communication and speaking for an organization under pressure.Core area
- 04Audience researchResearching audiences to understand what they think, need and trust.Core area
- 05Digital and social mediaPlanning and managing an organization's digital and social channels.Core area
- 06Communication ethics and lawHonesty, privacy, defamation and the rules that govern public communication.Core area
Levels
Levels, length and entry
Your experience
How your experience counts
- 01
Send your record
Your CV, certificates and evidence of work are mapped to the courses of this program.
- 02
Sit the course tests
Each course you claim is tested on its own. A pass is recorded on your transcript with its grade.
- 03
Study the rest
The remaining courses become your personal plan, with an expected end date in writing.
Professional titles
The field, by title
Beside the degree, this field is planned as a professional credential, with the title written before it. A title is not a degree. How titles work.
- 01Expert in Strategic CommunicationFor people who have practiced Strategic Communication for years and want their competence assessed and recorded.
- 02Consultant in Strategic CommunicationFor experienced people who advise organizations on Strategic Communication.
- 03Trainer in Strategic CommunicationFor experienced people who teach or coach others in Strategic Communication at work.
- 04Diploma in Strategic CommunicationA focused credential in Strategic Communication, based on assessed knowledge and evidence of practice.
In preparation. No title is open yet; the requirements are published when it opens.
Careers
Where this program is used
- Communications manager
- Public relations officer
- Content strategist
- Media relations manager
Roles this program relates to. A degree supports a career; it does not guarantee a position, and each employer sets its own requirements.