Madison StateUniversity
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Levels
Bachelor's · Master's
Credit hours
120 / 36
Delivery
Fully online
Experience
Assessed course by course
Status
In preparation

Overview

About the program

For journalists, public relations staff and content producers. You study how media work, how messages are shaped, and the law and ethics around them.

The Media and Communication program is designed for people who already work in the field. It covers communication theory, journalism, public relations, digital media, media law and ethics, and ends with content production.

Like every Madison program, it is built for working adults. Courses you already master through your work are tested and recorded with a grade; the rest you study online, at your own pace, with tasks carried out in your own workplace.

In preparation. This program is not open for enrollment yet. It opens when its curriculum and courses are in place on the learning platform.

Outcomes

What you will be able to do

  1. 01Communication theoryExplain the core ideas of communication theory and use them to read real situations at work.
  2. 02JournalismAnalyse a real problem in journalism and recommend a course of action backed by evidence.
  3. 03Public relationsApply the methods of public relations in your own organization and measure the result.
  4. 04Digital mediaPlan and lead work in digital media, and document your decisions to a professional standard.
  5. 05Media law and ethicsEvaluate current practice in media law and ethics against recognised standards and propose improvements.
  6. 06Content productionAdvise colleagues and managers on content production in clear, well-structured writing.

Curriculum

What you will study

The main areas of the curriculum. Your personal study plan lists the exact courses, their credit hours and those you may claim through assessment.

  1. 01Communication theoryHow communication works between people, groups and the media.Core area
  2. 02JournalismNews gathering, writing and editing to professional standards.Core area
  3. 03Public relationsBuilding relationships with the public, media and stakeholders.Core area
  4. 04Digital mediaPlatforms, audiences and content for digital channels.Core area
  5. 05Media law and ethicsDefamation, privacy, copyright and ethics in media work.Core area
  6. 06Content productionProducing text, audio and video content for real audiences.Core area

Levels

Levels, length and entry

B

Bachelor’s degree

Length
120 credit hours, normally 40 courses of three credit hours, including a graduation project.
Entry
A secondary school certificate or its equivalent, and documented work experience in the field.
Status
In preparation
Entry requirements Register your interest

M

Master’s degree

Length
36 credit hours, 12 courses, including an applied project drawn from your own workplace.
Entry
A bachelor’s degree or its equivalent, and professional experience related to the program.
Status
In preparation
Entry requirements Register your interest

Your experience

How your experience counts

  1. 01

    Send your record

    Your CV, certificates and evidence of work are mapped to the courses of this program.

  2. 02

    Sit the course tests

    Each course you claim is tested on its own. A pass is recorded on your transcript with its grade.

  3. 03

    Study the rest

    The remaining courses become your personal plan, with an expected end date in writing.

Professional titles

The field, by title

Beside the degree, this field is planned as a professional credential, with the title written before it. A title is not a degree. How titles work.

  1. 01Expert in Media and CommunicationFor people who have practiced Media and Communication for years and want their competence assessed and recorded.
  2. 02Consultant in Media and CommunicationFor experienced people who advise organizations on Media and Communication.
  3. 03Trainer in Media and CommunicationFor experienced people who teach or coach others in Media and Communication at work.
  4. 04Diploma in Media and CommunicationA focused credential in Media and Communication, based on assessed knowledge and evidence of practice.

In preparation. No title is open yet; the requirements are published when it opens.

Careers

Where this program is used

  • Journalist
  • Public relations officer
  • Communications manager
  • Content producer

Roles this program relates to. A degree supports a career; it does not guarantee a position, and each employer sets its own requirements.

Find out how much of this degree you already hold.

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